Xcaret redesigns logo to commemorate local species

Cancun, Q.R. – Xcaret is set to premier its new park logo, which has been the same since the park opened more than 25 years ago.

The large Riviera Maya park has changed from their current toucan bird to that of a scarlet macaw. The change is being made in commemoration of the macaw breeding program developed by Xcaret. The once plentiful species has seen a reduction in numbers over the years due to illegal poaching, however, successful breeding programs have helped replenish the species into the jungle areas of Chiapas and Veracruz.

Due to these breeding programs, the wild species of the macaw has increased by 52 percent over the past three years, an unprecedented achievement since it is considered an endangered species.

The company’s logo will also take on a few other changes including different letters, but will stay within compliance of what people have come to associate with the park. Xcaret represents the history, culture and nature of Mexico to its more than 1.3 million annual visitors.

Developed in 1990 on five acres of land, Xcaret has expanded to over 200 acres and currently consists of seven theme parks throughout Cancun and the Riviera Maya. The new logo is set to premier sometime in December.

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