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VP of Hotel Association warns against improved perception, not to let security guard down

Cancun, Q.R. — The vice president of the Hotel Association of Cancun and Puerto Morelos, Abelardo Vara Rivera, made a call to not “fall into triumphalism of any kind” since, although the tourist destinations of Quintana Roo improved their perception in security matter before the United States, the reality is that violence continues on the streets.

“Quintana Roo was not excluded from travel alerts, but was maintained at a level 2 of caution, exactly as in the August 2017 alert,” he said adding that despite the increase in the number of homicides, the alert level has not increased.

He maintained that even before this news, hotel occupancy expectations in Cancun as well as rates decreased between 10 and 15 percent for February and March.

“At the moment, the reservations do not compare with last year,” he added.

Vara Rivera said it is unfortunate to give bad news, but there is a significant decline in reservations and that the expectations they had are not being met, which forces them to start making extreme decisions such as lowering rates.

The businessman accepts that the warning and news of insecurity that exists in the beach destinations have an affect because in the United States, the issue of insecurity in Cancún is taken very seriously.

Similarly, he considered “worrying” that both businessmen and authorities may fall to error of trusting too much and “lowering the guard”.

“It is time to work on the issue of security and then promote destinations with this added value,” he reiterated.

He also said that it is time to close ranks, to return the success of the destination and that in this effort should be unified actions from the government, hoteliers, service providers and private initiative, as well as society.

“All 2017 was a warning on the subject of security. We managed to change the perception in the United States but it is not time to rest on our laurels,” he reiterated.

“This year is more complicated because of the electoral issue and change of government,” he warned.