Mexico City, Mexico — As Uber celebrates its fifth anniversary in Mexico, it also announced the reopening of its Activation and Support Center in the Juarez neighborhood of Mexico City along with a $2 million USD investment.
The commemorative day is a bittersweet one as the company continues to analyze its legal avenues regarding the recent legislative reforms to the Law of Mobility of Quintana Roo by local deputies.
According to Uber, the laws “will be reclassified, wrongly, to the transport services provided through the Companies of Transport Networks as public transport services through concessions.
“This is being done in spite of what was indicated by the Federal Commission of Economic Competition and the Supreme Court of Justice of the Nation where they distinguish the services provided through the Companies of Transport Networks as different from traditional transportation.”
Federico Ranero, CEO of Uber Mexico says the country is the fourth most important market for Uber in number of transfers, only after the United States, Brazil and India.
Days after receiving a 3.9 million peso fine from Profeco for misleading advertising, Uber announces the reopening of its Support and Activation Center for driving partners in Mexico City as well as the renovation of the service centers in Chihuahua, Guadalajara, Hermosillo and Ciudad Obregón.
In a statement, Uber reported that after the Profepo fine, they had made adjustments to their advertising campaigns.
The Mexico digital platforms Cabify and EasyTaxi were also fined by Profepo for similar violations.
There is still no word on if Uber will reactive their services in Cancun.