Cancun, Mexico – Summer tourist season has arrived early for Cancun and the Riviera Maya.
According the State Government, this year, the area is expecting between 45,000 and 50,000 American students. An increase of about 5 percent from last year and 10 percent from the same season in 2013.
Normally these summer break students begin arriving in July, however Cancun International Airport has already seen a sharp increase in summer break visitors from Texas, California and New York.
Summer visitors to the area dissipate between Cancun, Puerto Morelos, Playa del Carmen and Cozumel. Tourism in the Riviera Maya attracts many family visitors and college students because it’s one of the less expensive times to visit the region, however, it still provides a boost to the local economy.
According to the Convention and Visitors Bureau (CVB) and the State Secretariat of Tourism (Sedetur), the economic benefits vary, but they say that for every five days, one tourist will spend between $1,000 and $2,000 US on top of their lodging and airfare. This includes extra spending on shopping, tours and restaurants.
CEO of the Cancun Visitors Bureau, Jesus Almaguer Salazar, sees the long-term importance of these tourists, saying, “if you treat the people well they will return to vacation here again, to get married, join travel groups and over the years, families are formed.”
Almaguer Salazar says that repetitive tourism represents at least 23 percent of the visitors to return to Cancun and the Riviera Maya. He says that they return because of good service and the safety of the area.