Cozumel, Q.R. – The Ritz-Carlton is taking its hotel luxury to sea. Beginning 2019, the company will offer personalized cruises on three lavishly built yachts.
Itineraries will range from seven to 10 days with seasonal stops in the Mediterranean, northern Europe, the Caribbean and Latin America, which will likely include the island of Cozumel since it is a world-destination port of call.
According to the company’s announcement, their boats will be somewhere between a private superyacht and a small ocean liner and will accommodate one percent of global travelers.
“This unique combination of yacht and cruise will give way to a new form of luxury travel for guests wishing to discover the world,” noted Herve Humler, CEO of The Ritz-Carlton Hotel Company.
Each custom-built yacht offers space for 298 guests. Accommodations include 149 suites, each with its own balcony and several luxurious duplex penthouses. Onboard amenities will include The Ritz-Carlton Spa, dining options including a restaurant from Sven Elverfeld of Aqua, the three Michelin-starred restaurants at The Ritz-Carlton, Wolfsburg, and Panorama Lounge as well as destination-based activities with local chefs, artists and musicians.
“You have to diversify your business,” Hervé Humler told Bloomberg. After successful expansions into branded residences and six-star resorts, Humler says there was ample data to support a cruise venture. One key statistic, he says, is that the cruise sector has expanded by an average of 8.5 percent each year since 1981.
For all that rise in demand, there have been few new ships on the ultra-premium spectrum.
Voyages range from seven to 10 days and include overnight and daytime ports of call. The first yacht sets sail in 2019. Reservations open May 2018.