Mexico City, Mexico — In a bid to implement regenerative agriculture practices, PepsiCo says they will invest 20 million peso as a seed investment. The soft drink company PepsiCo Alimentos México says over the next three years, it will promote the Agrovita program in Tabasco and Chiapas.
The goal of the program is to regenerate agriculture practices in Tabasco and Chiapas across more than 12,000 hectares of land. The program investment will benefit more than 920 small and medium business who produce bananas, cocoa and palm.
The company says that the seed investment of 20 million peso will also support more than 37,000 people by improving food security in their communities. The program is part of PepsiCo’s global vision called Positive Agriculture.
“We are convinced that we have an important role to play in the recovery of the country after a very challenging year. Today, more than ever, we seek to be growth triggers for our producing partners in the field, so we have opted for Tabasco and Chiapas to continue detonating their competitiveness,” said Roberto Martínez, president of PepsiCo Alimentos México.
He added that PepsiCo is a 100 percent agro-industrial company and that today, it is the main buyer of potatoes in Mexico.
“Around 90 percent of our main agricultural inputs are produced in the country by national farmers, so establishing links with institutions such as the Ministry of Agriculture and Rural Development, as well as with various civil society organizations, helps to create virtuous circles in order to strengthen the field and nurture the future of millions of Mexican men and women in a sustainable way,” he pointed out.
Víctor Villalobos, the Secretariat of Agriculture and Rural Development, pointed out that the south-southeast of Mexico has second place in national agricultural production (it contributes 25.5 percent), so the initiative to promote regenerative agriculture in this region coincides with the development goals of the current administration.
“The federal agency is an ally of initiatives that contribute to the gradual substitution of imported products, to maintain and strengthen the internal market and to generate wealth in the country’s regions, with a productive and social vision,” he said.