The Electoral Councilor of the National Electoral Institute (INE), Ciro Murayama, said that over the last 90 days, nearly 23 million political advertising slots were filled for the upcoming July 1 presidential elections.
Murayama said that there are more than 3,100 companies posting political advertising spots with 82 advertisements per day being shown around the country, making it the largest political campaign in the country’s history.
He says that there are 3,111 television and radio channels broadcasting the political party messages with an advertisement being broadcast every 42 minutes around Mexico.
“If we take into account that there are 82 daily advertisements that there are 3,111 companies for 90 days, it means that the INE had a total of 22,959,180 spots. Almost 23 million ads have been available to citizens,” said Murayama.
The three main presidential contenders have finalized their closing campaigns, those being Andrés Manuel López Obrador, José Antonio Meade and Ricardo Anaya Cortés.
According to the elections survey website Oraculus.mx, their latest poll shows Andrés Manuel López Obrador remains in the lead with 46.8 percent of voter’s preferences.
In a distant second is Ricardo Anaya Cortés from Por México al Frente with 27.6 percent, followed by PRI Jose Antonio Meade Kuribreña with 22.4 percent.
The presidential race initially began with five candidates with one dropping out midway. Running candidate El Bronco finished his campaign via social media rather than a public speech with polls showing less than 3 percent of votes.
Sunday July 1 is election day in Mexico with more than 500 new candidates being placed around the country, including president of Mexico.
During the elections, a dry law has been put into place limiting alcohol sales in Mexico until after the elections.