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Move over Apple and Google: Here comes Microsoft

Between Apple’s best-selling iPhones and Google’s massive market share, Microsoft has had a bit of a rough time. But instead of throwing in the towel, Microsoft is working on making its software available to as many users as possible.

Microsoft researchers are in the background quietly coming up with ways to steal the market share away from giants such as Apple and Google by developing methods to fight Android.

The recent announcement of their new Windows 10 launched earlier this month brought with it the surprise revelation of a new partnership that has since turned into a collaborative deal. Microsoft had announced they coupled up with China-based Xiaomi, a company that makes Android only based devices, but has since said that instead of a partnership, they will collaborate directly with Mi 4 owners.

Essentially, the collaborative deal will allow Microsoft to install its Windows 10-based ROM on Android devices, complete with its own software offerings including Office, Skype, Cortana and OneDrive.

“This is an experimental program entirely led by Microsoft, working directly with select members of our Xiaomi fan community in China,” a Xiaomi spokesperson said.

“Microsoft will create a custom build of Windows 10 and provide it to select Mi 4 power users who are already familiar with re-flashing their devices with custom ROMs. This is not a commercial partnership announcement and Xiaomi continues to fully embrace the Android ecosystem through our MIUI software platform.”

Microsoft has not explained just how it has accomplished this Android invasion, nor is it clear if they company intends to offer users dual-boot Android/windows features, but the concept is certainly interesting and one that could become a headache for Google.

“As part of the Windows Insider Program, Microsoft will partner with Xiaomi to offer Windows 10 free downloads to a select group of Xiaomi Mi 4 users. Xiaomi Mi 4 users will get the ability to flash their phones with the new Windows 10 OS and provide feedback to Xiaomi and Microsoft on their experience.” Microsoft said in a statement.


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