Mexico City, Mexico — Streaming technology company Roku says they will continue to fight for their right to sell the device in Mexico after another judge upheld the ban on the streaming device.
Roku, the device that allows consumers to stream content such as Netflix, YouTube and Amazon Video, will take new legal actions in order to restore sales of its devices in Mexico.
The announcement was made after a federal court in Mexico City determined that, although the ban to sell their devices in the country was inappropriate, it will be maintained.
In a company statement, Roku said, “Despite the fact that Roku devices have always been and will continue to be legal in Mexico, the current prohibition harms consumers, the retail sector and the industry.
“Due to this, we will double our efforts in search of new legal actions in order to restore the sales of the Roku devices in Mexico.”
In 2017, Cablevisión , a subsidiary of Grupo Televisa, filed a civil suit against various individuals and companies Latamel Distribuidora and Compropago for theft — commercialization and reproduction of signals without authorization — of its content.
The argument by Cablevisión was that Roku devices are being hacked to allow users to watch pirated channels.
“Cablevision cannot allow the content that it licenses from domestic and foreign companies to be illegally used,” said spokeswoman Maria Eugenia Zuria. “We would also like Roku Inc to better supervise the use of its software so that it’s not used inappropriately.”
The lawsuit was filed last May in a Mexico City court, where a judge issued the ban on imports and sales of the device as a precautionary measure. The ban was upheld again at the company’s latest legal setback in March to sell its devices in Mexico.
“Those behind this legal ruling have stated that Roku devices facilitate piracy. Quite the contrary. Roku does not allow its platform to be used with piracy intentions and, in fact, consistently takes action against piracy through its software and tools as well as alliances with other partners in the piracy entertainment industry,” they explained.
Roku said that it has allocated a large part of its resources to fight piracy in Mexico.
When connected to televisions, Roku devices provide access to Netflix, Hulu, Amazon, Starz and other services over the Internet which have become a major part of a consumer trend away from cable television.