Tequila makers say that with the continued growing consumption of Mexican tequila, it could become the second most consumed alcoholic beverage in the world by 2021.
In a press conference, Rídolo González González, president of the National Chamber of the Tequila Industry, said that for more than two decades the tequila industry has been growing steadily.
“By 2021 it will be the second fastest growing spirit drink in the world,” stressed the CNIT president, who added that the diversification of markets is an arduous task that the sector has had.
He reported that the tequila category will have a compound annual growth rate of 3.2 percent preceded only by whiskey that they estimate will register a growth of 3.4 percent.
“I must emphasize that by 2021, it is projected that the consumption of tequila in the world will reach 34.7 million 9-liter boxes against the more than 31 million that were consumed in 2017,” he said.
He explained that the United States is the key market for Mexican tequila followed by Canada. He said that in South America and Europe, much has been gained for the export of tequila.
“Tequila has reached unexpected places. Places like Latvia and South Africa are currently located in the top 10 export destinations for our tequila as part of the work of the Chamber in search of diversifying markets,” he said.
González said that this year alone they are anticipating a 3 percent growth in the global market, adding that in recent years, the consumer trend has focused on premium and higher segments.