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Local state beer breweries see mass potential

Cancun, Q.R. – Beer brewers in the state of Quintana Roo see a lot of potential for its local breweries.

According to Carlos Orvañanos Rea, president of the Brewers Association of the United States (of Mexico) — (Asociación de Cerveceros Unidos del Estado) — the consistent flow of international and domestic tourists who visit the region represent a large potential market for locally crafted beer.

He said that for International Beer Day, which is the first Friday in August, they saw a 40 percent growth in demand for local beer products. He added that it’s not only tourists drinking the beer, but also locals.

“The potential is very good when you consider the advantage it gives you being in a tourist destination visited by both domestic and foreign travelers, as well as a growing population,” he explained.

There are currently eight breweries in the state of Quintana Roo. The three busiest breweries are located in Tulum, Akumal and Cancun. He said the Tulum Brewery produces up to 6,000 liters a month and Akumal produces about 200 liters of beer per month.

“We know that production is still very small since all brewers combined in the state of Quintana Roo produce about 10,000 liters per month,” he said. However, he insisted that the Quintana Roo potential is huge especially if one takes into account that last year, 15 million tourists visited and there is a population of a million and a half people.

The largest consumer of local beers is the northern part of the state where the demand is mostly by hotels. This is where producers plan to advance their market.

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