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Japanese tourism to Mexico increases mostly to Cancun, Riviera Maya

Cancun, Q.R. — Although Mexico and Japan compete for global tourist positions, Mexico’s tourism minister says that Japan has become an important market for Mexico.

Mexico’s tourism minister Enrique de la Madrid, says that Japan is the most important Asian market for tourism in Mexico noting “We received between 115,000 and 120,000 Japanese tourists last year, which represented 18 percent more than in 2016.”

From January to May of this year, Mexico has already received 50,500 visitors from the Asian country, six percent more than the same period last year.

Toshiyuki Shiga, president of the Mexico-Japan Economic Committee, recalled that the diplomatic, cultural, economic and friendly relationship with Mexico is very solid.

He pointed out that the tourism sector is the best example of the economic relations between the two countries, explaining that over the last 10 years, the number of Japanese people visiting Mexico has increased by 80 percent, especially in the destinations of Cancun and the archaeological sites and towns in Riviera Maya.

Enrique de la Madrid said that both countries have goals, which if reached, would place them fifth globally, a position they both compete for adding “But it is not something we compete for personally. It is the mutual desire to make tourism one of the main engines of our economies.”

He recognized the work of the airlines ANA and Aeromexico, who have direct flights between Mexico City and Beijing. “Japan has a very aggressive strategy to become a tourist power,” said De la Madrid.

He said “Japan intends to reach 40 million visitors by 2020, however, by the end of 2018 Mexico will have reached 41 million.

“By 2030, the goal for Japan is 60 million, the same figure that Mexico should reach during that year.”