Cancun, Q. R. — The American company Hyatt plans to open six new hotels in the Mexican market between this year and 2025, with the intention of strengthening its presence in some key destinations such as Cancun.
“Mexico is a highly sought-after destination with huge potential,” said Thierry M. Guillot, vice president of operations for Hyatt Hotels for Latin America and Caribbean. “We have an opportunity to develop new brands in the market to satisfy the different types of guests and customers that we receive.”
The six new hotels will be constructed in San Miguel de Allende, Monterrey and an Unbound Collection by Hyatt hotel in Rancho Pescadero, Baja California Sur by 2025. The company also intends to build in Mexico City and Los Cabos, but after opening its Hyatt Ziva Riviera Cancun at the end of this year.
The hotel chain currently has 22 hotels distributed across nine brands in Mexico. Guillot noted that the company’s Unbound Collection is a brand designed for complexes and recognized locations aimed at highlighting the cultural virtues of the destination.
“In a country like Mexico, which has such a long history, it is a very good opportunity to add this brand to the portfolio,” he says.
Guillot said the recovery in urban destinations is returning very slowly with occupations rates ranging from 20 percent to 30 percent, but adds that better performance is expected toward the end of the third quarter of the year. In the long term, he says the vision of the Mexican market does not change.