Mexico City, Mexico — Home Depot has announced a major investment in its stores across Mexico that will include remodeling, online shopping and the opening of new stores.
The announcement came in a statement from the company who said that during 2018, Home Depot will invest more than 1.7 billion peso throughout its Mexico operations. The investment will go toward improvement of its online store, new openings and the remodeling of existing stores.
“This year we will continue to increase our growth in Mexico based on the strategy we have defined and which is comprised of three pillars: customer service, product authority, productivity and operational efficiency,” said Sergio Gutiérrez Osuna, president and CEO of Home Depot Mexico.
According to the company statement, one of its objectives for this year is to strengthen its omnichannel strategy, which allows the company to serve its customers at any time and from any place.
This strategy allows customers to shop from any mobile device as well as have the option to receive the products at home or picked up directly.
“This year, improvements will be made in the supply chain and logistics systems to strengthen the value offer in terms of customer service levels and extended product proposal,” the report explains.
At the end of last year, the company registered 122 stores in the 32 states across Mexico, four of which were new. Last year, Home Depot recorded more than 65 million in-person customer visits nationwide with another 59 million visits through their website.
The company employees approximately 15,500 people in Mexico.