According to an unnamed party official, Hillary Clinton will be announcing her intention to run for presidential nomination this weekend.
The source, who is close to Clinton, says the former secretary of state will make her announcement on Sunday through social media and video channels. The Democrat will keep travel to key areas of New Hampshire and Iowa.
“She’s expected to make her intention to run known on Sunday,” the source said.
Her presidential run in 2008 resulted in a loss to current president, Barack Obama. Obama campaign was highly focused on social media outlets that helped draw attention to his candidacy and raise large sums of money through small donations.
The use of social media for Clinton will be most appealing to the young Americans she needs if she’s to become the country’s first female president. Young Americans found “Texts from Hillary” a sensation in 2012 when Clinton utilized a blog.
Clinton’s recent update to her book, “Hard Choices”, describes her final days as secretary of state. Her memoir also openly shares how she feels about being a grandmother. It’s hoped that this, combined with her campaign, will make her relatable to everyday Americans.
“Becoming a grandmother has made me think deeply about the responsibility we all share as stewards of the world we inherit and will one day pass on. Rather than make me want to slow down, it has spurred me to speed up,” she wrote.