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Government restarts poster campaign to remind tourists drugs in Mexico are illegal

Riviera Maya, Q.R. — The government of Quintana Roo is again reminding visitors that the use of, or trafficking of drugs in illegal. Across the state, the “Be part of the Solution” campaign has been posted for a second time this year.

The campaign, which is promoted by the State Government through the General Communication Coordination (CGC) can be found in high tourist flow areas of Quintana Roo including airports, maritime and land terminals, hotels and various points of interest.

The “Be part of the Solution” campaign is being promoted in tourist areas of Cancun, Cozumel and Chetumal airports, on screens and billboards in ferry ports, ADO stations in destinations such as Cancun, Playa del Carmen, Tulum, Bacalar, Chetumal among others.

In addition, it has a microsite that is accessed via a QR code found in the physical advertising of the campaign.

Fernando Antonio Mora Guillén, General Coordinator of Communication of the State Government (CGC), reported that the campaign “Be part of the Solution” is aimed at young tourists who visit the Mexican Caribbean, reminding them not to “turn your vacation into a permanent stay”.

“Nearly half, 49.8 percent of the tourists who visit us in Quintana Roo, have an age range of between 20 to 39 years. The campaign is aimed at these tourists and is available in English, Spanish, French and German,” he added.

The posters are located in high tourists areas across the state. Photo: Government of Quintana Roo

The objective, he said, is to generate awareness among young travelers who visit the Mexican Caribbean from the United States, Canada, Colombia, Spain, the U.K., Germany and France, as well as national tourists.

This campaign was previously agreed upon with the State Consular Corps with businessmen from the Business Coordinating Council, Hotel Associations, the Quintana Roo Citizen Security and Justice Board in conjunction with SOS, as well as chambers of tourism activity and the business sector of the state.

James Tobin Cunningham, General Coordinator of the Quintana Roo Citizen Security and Justice Board, the “Be part of the Solution” campaign should transcend beyond the current administration because it addresses a core issue in security, which is the high consumption of narcotics.