Riviera Maya, Q.R. – Golf and tourism experts say that Cancun and Riviera Maya are wasting their top-level golf courses, which is why they’ve created the first MEX Cup Invitational.
There are 14 top-level golf courses in Mexico’s Caribbean that compete in design and signatures of the first level making them ideal to play PGA Tours, yet, there is only one annual tournament, notes Jaime Sureda, Jorge Molina and Julio Yam, connoisseurs of the golf world and local experts in Tourism, Hospitality and Real Estate.
They say that the only destination that has noticeable increases in the golf sector is Los Cabos. In Mexico’s Caribbean, the trio explain that each golf course exists individually and lacks public funds to promote them, which is why the destination has not grown in that sector of tourism.
On average, a golfer spends an additional $200 per day apart from hotel, food and other expenses, with an average stay of seven days, which in many cases is in the company of extended family.
To help promote the region’s golf courses, the trio have created the first MEX Cup Invitational 2017, which will promote the Mexican Caribbean as a golf destination in several countries while also promoting vacation properties.
Organizers will plan an event every three months to a specific market, the first being to the Mexican market, the next to the Brazilian, Argentine, East Coast of the United States and southern Canada.
The first MEX Cup Invitational will take place June 25, 26 and 27 in Cancun and Riviera Maya, bringing together a select group of players from different parts of the country, including 16 of the best professionals in Mexico.
The event is being organized by Sureda Golf, ExperThree and Marketing Golf, with the support of the Cancun Visitors and Conventions Bureau (OVC) and sponsoring companies.
It will be held at El Tinto Golf Course in Cancun and the Hard Rock Golf Course in Playa del Carmen, and will have as its theme, Golf, a reason to travel and enjoy the Mexican Caribbean lifestyle.