Mexico City, Mexico — Dish Mexico is fighting back against its biggest competitor with free mobile telephone services for its customers.
Dish Mexico is fighting back against Sky, its main competitor in satellite pay TV, by offering its customers free mobile telephony through FreedomPop, a Mobile Virtual Operator (OMV) that transits under the Telcel network.
José Luis Woodhouse, CEO of Dish said that due to consumption habits and the evolution of the sector, they saw the opportunity to add this service in order to maintain the loyalty of its customers.
“This will also support us so that when a potential client decides which operator to go with, the more benefits an operator presents to the client, the more they will decide in favor of us,” he said.
This new service is independent of the sale of the spectrum of the 2.5 GHz band to Telcel, which is to be completed in July 2018.
According to data from IFT, by the second quarter of 2017, the penetration of pay television accesses in homes is 66 per 100, of which satellite accesses represent 60.3 percent.
Ramiro Tovar, analyst of the telecommunications sector stressed that this is the second attempt in the industry to launch a mobile service that is attractive to customers.