Cancun, Q.R. — State tourism officials are showing off the region’s best assets at the International Tourism Exchange (Internationale Tourismus Börse) in Berlin to attract more investment and encourage greater tourist flow.
Germany is one of the top three most important tourism markets in Europe, along with the United Kingdom and Spain. Last year, the Cancun International Airport recorded 162,673 German passengers who landed to spend the vacation in the region.
State Secretary of Tourism Marisol Vanegas Pérez says that the range of Mexican Caribbean products being promoted include Cancun, Playa del Carmen, Puerto Morelos, Cozumel, Isla Mujeres and Holbox, the Mayan Riviera and Grand Costa Maya.
He said that German tourists to the area average 17 nights and choose Mexico City, Riviera Maya and Cancun as their main destinations. Vanegas Pérez says that the cities of Munich, Stuttgart, Berlin and Dusseldorf are the main departure cities for German travelers to Cancun.
“We are talking with wholesalers, tour operators and the sector as a whole about the news and expectations of growth. We have 100,000 hotel rooms operating, and in the process of construction in the short-term, there are more than 30,000 rooms being built in addition to new investments,” he said.
The International Tourism Exchange is an annual event held in March at the Messegelände in Berlin. It covers a variety of market segments including Business Travel, Travel Technology, ITB Supply, ITB Book World, cultural tourism, cruises, Young Travel Center, Experience and Adventure and Ecotourism.
“The objective is to continue making synergies, to be in contact with professionals of the sector, to know the main demands and the tendency of the market to meet needs as best as possible to keep Cancun in the first place of preference,” explained Jane Garcia, head of the Directorate of Tourism Benito Juarez.
“The intention is to continue fostering relationships and meet more people interested in the destination.
“All this will lead to benefits for the entire population because it represents more jobs and greater economic benefits,” she added.