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Cancun sets sights on Asia as tourism increases by double digits

Cancun, Q.R. — The tourism council says they intend to begin efforts to attract the Asian market into Cancun and Riviera Maya after the confirmation of United Arab Emirates into Mexico City.

Darío Flota Ocampo, director of the Tourism Promotion Council of Quintana Roo, says the state will begin a promotion campaign to attract part of the new Asian market that will begin arriving into Mexico in November with the new United Emirates route.

Promotional efforts will be between the Ambassador of Mexico in the United Arab Emirates, Francisca Elizabeth Méndez Escobar, the Tourism Promotion Council of Mexico and the Tourism Promotion Council of Quintana Roo after the airline begins its operations in November with a daily flight to Mexico City.

According to Xinhua news agency, tourists from Asia to Mexico are increasing at a rapid pace with double digits since the country has made efforts to improve air connectivity.

The regional director of the Tourism Promotion Council of Mexico for Asia, Guillermo Eguiarte, said that Asian tourism fits perfectly into the current diversification policy of the country, traditionally focused on North America, Europe and South America.

“Asia is the area of the world with the most economic dynamism, with the most dynamism in what growing airlines are looking for in new destinations,” Eguiarte said in an interview with Xinhua.

Flota Ocampo explained that “Recent air connectivity has put Mexico on the radar and is positioning it in a way that we were not before.”

He added that in that in recent years, tourism from Asia has grown on average between 15 and 20 percent annually, with Japan, China and the Republic of Korea as the leaders. In the case of China, the rate of expansion has been between 40 and 60 percent in some months.

He explained that the Emirates line would operate with a Boeing 777 aircraft and an Air Bus 380, the world’s largest commercial aircraft.

It is an airline whose main market is business travelers with high purchasing power, which will first assess the capital of the country, and later explore other destinations such as Cancun.

Mexico’s president, Enrique Peña Nieto said that in 2017, the country went from the eighth to the sixth largest tourist destination worldwide with 39.3 million international tourists.