Cancun, Q.R. — A presentation by state researchers shows tourism has continued to grow over the past year along with construction projects.
Jaime Herrans of Marketing Consultants presented new figures for the regions of Cancun and Riviera Maya, confirming tourism growth as well as tourism projects. During his presentation, he noted that another 5,000 hotel rooms are expected to open between 2018 and 2019.
“It’s a new Hard Rock hotel, the RIU is expanding, there are two hotels in Costa Mujeres, here in the center they are building another one from a Marriott chain and the airport hotel, and one more in hotel zone where Pueblito was … in projections for 2018 will open about 3 thousand of the 5 thousand that are being built,” said marketing researcher Jaime Herrans.
Lizzie Cole, head of the OVC and Ana Cecilia Quevedo, director of Marketing Consultants revealed the study details which show that from January to September, Cancun received 3.7 million visitors and the Riviera Maya 3.9 million. These figures reflect a 2.8 and 8.3 percent increase respectively over the same period last year.
They point out that hotel occupancy also increased by 82.9 percent during this period, as well as the economic gains from holiday packages. The research figures were calculated from 350,000 surveys that described a more accurate profile of the behavior of tourists who visit the two main tourist destinations in the state.
Herrans says from July to September, an average holiday package was $2,107 USD per group of 2.7 people, which is a 9.1 percent increase over the same period last year.