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American Bonterra wine looking to double Mexico sales

By 2020, the Bonterra organic wine brand of the Viña Concha y Toro group, says they hope to double their volume of sales in Mexico, which they say is one of the seven most important markets for the firm.

Bonterra says they are hoping to increase distribution starting with a greater presence in premium supermarkets nationwide as well as through two new wine variants.

María Fernanda Loyo, Senior Marketing Manager of Viña Concha y Toro in Mexico, explained that the brand is the second most important in the national market among wines originating in the United States within the price range of 300 to 500 peso.

“We are the largest organic wine brand in the United States with an important presence in the Mexican territory,” added Sebastian Donoso, winemaker from the Bonterra Organic Vineyards.

The company intends to expand its marketing throughout Mexico in order to double its sales by 2020.

Viña Concha y Toro, which was founded in 1883 and consists of a family of wineries that include Concha y Toro, Fetzer and Trivento, holds around 11,000 hectares of vineyards across the Americas with more than 160 brands of wines including Bonterra.

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